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Advertising Effectiveness

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Advertising Effectiveness

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Papers tagged with "Advertising Effectiveness"

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Vol 11, Issue 11 (November 2025) Marketing

Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust

In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...

Influencer Marketing; Traditional Advertising; Consumer Trust; Brand Credibility; Social Media; Consumer Behavior; Authenticity; Advertising Effectiveness; Purchase Intention; Brand Loyalty; Marketing Strategy; Digital Communication
Viraj Kumbhar, Kaveri Shankadarwar, Aditya Kotkar, Raj Thakur

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