Fake Product Identification

• Author(s):

  Amrutha S L | Chinmaye Patel N K | Dhaarini Lokesh | Harshitha P P | Shreelakshmi C M

• Keywords:

  Counterfeit (Fake) Product, QR Code, Blockchain, Supply Chain, Transaction History

• Abstract:

  Fake Product Identification Is A Critical Process In Combating Counterfeit Goods, Ensuring Consumer Safety, And Protecting Brand Integrity. One Of The Biggest Challenges In Today's Retail Market Is The Counterfeiting Of Products. Counterfeiting Products Are Just Low-quality Copies Of Some Genuine Brand. Many Different Methods Have Been Adopted From Time To Time To Combat The Counterfeiting Of The Products Such As RFID Tags, Artificial Intelligence, Machine Learning, QR Code-base System, And Many More.Counterfeit Products, Often Designed To Mimic Genuine Items, Can Pose Significant Risks, From Financial Loss To Health Hazards. This Growing Problem Necessitates The Development Of Robust Methods And Technologies To Identify Fake Products Quickly And Accurately To Address This Challenge, Various Methodologies Have Been Adopted, Including Physical Inspection, Digital Authentication Systems, And Machine Learning Algorithms. Physical Inspection Involves Analyzing Packaging, Materials, And Labels For Inconsistencies. Digital Tools, Such As QR Codes And Serial Number Verification, Provide Real-time Authentication. Machine Learning And AI Enhance The Process By Analyzing Patterns And Detecting Anomalies In Product Features With High Precision. These Approaches Are Implemented In Collaboration With Manufacturers, Retailers, And Consumers To Create A Seamless Verification Process.

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Other Details

• Paper id:

  IJSARTV11I5103462

• Published in:

  Volume: 11 Issue: 5 May 2025

• Publication Date:

  2025-05-05

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