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Author(s):

Mr Tarun | Mrs. Shabana Rahman
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Abstract:
In A Constantly Evolving Business Environment, The Ability To Recognize And Respond To Market Trends Is Crucial For Maintaining Competitiveness And Driving Strategic Growth. This Study Investigates The Influence Of Market Trends On Business Decision-making, With A Focus On Lakshmi Engineering Products In Coimbatore. It Explores How Shifts In Consumer Preferences, Economic Conditions, And Technological Advancements Shape Market Behavior And Business Performance. By Analyzing Real-time And Historical Data, This Research Aims To Uncover Patterns That Guide Product Development, Pricing Strategies, And Marketing Efforts. The Findings Provide Actionable Insights That Can Help Organizations Enhance Customer Engagement, Anticipate Future Changes, And Achieve Long-term Sustainability Through Informed Strategic Planning.

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