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Author(s):

Dr. S. NAMASIVAYAM | K ASWINI
Keywords:
Abstract:
In The Past Decade, The Rapid Growth Of The Internet And Digital Technologies Has Transformed The Way People Shop. Traditional Retail Methods, Where Customers Physically Visit Stores, Are Increasingly Being Replaced By Online Shopping Platforms. E-commerce Platforms Like Amazon, Flip-kart, Anibal, And Mantra Provide Consumers With Access To Thousands Of Products Across Various Categories, From Electronics To Clothing, In Just A Few Clicks. While This Growth Has Made Shopping Convenient, It Has Also Introduced New Challenges. Customers Are Often Faced With An Overwhelming Number Of Choices, Making It Difficult To Select Products That Best Suit Their Needs. In Such A Competitive Environment, Businesses Are Constantly Searching For Innovative Methods To Attract And Retain Customers. One Of The Most Significant Solutions In Recent Years Has Been The Use Of Artificial Intelligence (AI) In Online Shopping. Artificial Intelligence, Broadly Defined, Refers To Computer Systems Capable Of Performing Tasks That Typically Require Human Intelligence.