GREEN BANKING ACCEPTANCE AMONG BANK CUSTOMERS WITH SPECIAL REFERENCE TO TIRUPPUR CITY

This research investigates the acceptance of green banking among customers in Tirupur, India, focusing on environmentally responsible banking practices. It assesses customer awareness, adoption factors, and satisfaction levels. Findings reveal that "Anytime anywhere banking" is highly valued, and gender influences transaction preferences. Banks should emphasize cost-saving processes and security while promoting green banking. Enhanced awareness efforts and infrastructure improvements are recommended to boost customer satisfaction.