CONSUMER BUYING ATTITUDE TOWARDS BIO-DEGRADABLE NAPKINS

This study investigates the consumer buying behavior and preferences towards biodegradable napkins in Coimbatore, India. With growing environmental concerns and increasing awareness of sustainable products, understanding consumer choices regarding eco-friendly alternatives like biodegradable napkins is crucial. Through surveys and interviews, this research aims to analyze factors influencing purchasing decisions, awareness levels, and the impact of marketing strategies on consumer choices. The findings will contribute to a better understanding of the market for biodegradable napkins in Coimbatore and offer insights for businesses and policymakers to promote sustainable consumer choices.