A Study of Investment Preference of Working Woman of North Gujarat Region

Women in India are now actively participating in all activities such as education, politics, media, science and technology& becoming financial independent. With a changing scenario, women has started actively participating in investing their surplus money, though it all depends upon the various parameters such as degree of their risk taking capability, influence of family members and friends and the dare to get exposed to modern and innovative investment avenuesThe research study is focused on the analysis of investment preference of working women of north Gujarat region. With that the research determines Women’s awareness about different avenue & the factors affect their investment decision.