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title

CUSTOMER SATISFACTION TOWARDS RAPIDO WITH SPECIAL REFERENCE TO COIMBATORE CITY

Author(s):

S. MuthuKumaresan

Keywords:

Abstract

This study said that in this modern business economy it is very important to analyses the marketing strategy used in the Rapido bike taxi. The study result shows the majority of the customers are satisfied with the Rapido bike taxi but also there is a drawback such as hike in price , uncomforted with drivers and such other factor like design of the product. If necessary steps to re-solve problems of retaining customers of Rapido bike taxi will be high. It will develop the strategy of marketing, if the company can understand the preference and overall perception of the customer. Hence, it will develop the marketing strategy and market share of Rapido bike taxi Company.

Other Details

Paper ID: IJSARTV
Published in: Volume : 9, Issue : 5
Publication Date: 5/1/2023

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