A STUDY ON CUSTOMER SATISFACTION ON PACKED FOOD PRODUCTS IN COIMBATORE CITY

Packaging is an essential medium for preserving food quality, minimising food wastage and reducing preservatives used in food. The packaging serves the important function of containing the food, protecting against chemical and physical damage whilst providing information essential to consumers and marketers. The study was conducted in the selected areas in Coimbatore of Tamil Nadu, India. The study mainly focuses on the consumer awareness of instant food products and analysing the factors that influence the buying behaviour of instant food products. The study concentrates on sales of instant food products of major manufacturing firms in India namely Maggi noodles, Knorr soup, Liptongreen tea, MTR readymade mix, HatsunArgo milk powder Hence, this study would help in understanding the market for instant food products in Tamil Nadu.