SALES FORECAST OF MANUFACTURING COMPANIES USING MACHINE LEARNING NAVIGATING THE PANDEMIC LIKE COVID-19

Because of new technologies, sales forecasting has recently gained tremendous popularity as a way to improve market operations and productivity. Traditional statistical models have been the focus of the industry historically, but in recent years, machine learning techniques have drawn greater attention.This research will assist in identifying the essential elements that affect sales, and an experiment is run to determine the most effective algorithm for sales forecasting.In this study, machine learning algorithms like the Support Vector Machine are taken into consideration; they were predicted to handle the problems well. The effectiveness of the algorithm is tested through an experiment.