A SURVEY ON CONSUMER AWARENESS TOWARDS ELECTRIC BIKES WITH SPECIAL REFERENCE TO THIRUNELVELI DISTRICT

An investigation into consumer awareness of electric bikes in Tamil Nadu's Tirunelveli District From the days of walking to the numerous modes of modern transportation in the globalization era, travel has gone a long way. In the past, people used to walk wherever they went. Back then, people used to travel by using natural resources without harming the environment. The world's modes of transportation have completely changed with the march of time. Technological advancements are heavily utilized in the transportation industry's base of production to improve vehicle performance. Many different makes and models of cars have been utilized for transportation in the nation. The study employed percentage analysis and weighted average analysis as statistical methods. The research challenge can be solved methodically with the help of this design. It consists of the general research design, sample techniques, data-gathering strategy, and analytic technique. In this study, an empirical research methodology is employed to pinpoint the purchasing patterns of consumers in the Tirunelveli area between the ages of 18 and 31. This study examined and assessed how consumers felt about various aspects of electric bikes. According to the study's findings, that aspect has both a good and a negative impact on consumer contentment. Since the majority of the respondents in this study take into account price and mileage when buying a new bike, there is a large market for electric bikes in the two-wheeler sector. However, one of the things that have an impact on the sales of electric bikes is their battery. The majority of customers are drawn in by the advertising produced by electric bike dealers and businesses.