ADVERTISEMENT AN EFFECTIVE TOOL FOR PROMOTION OF NEW PRODUCTS

Promotional blend variables range in effectiveness in producing customer interest and influencing buy choice. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional blend elements used by NIPPON group of companies. NIPPON household products are market leaders in most part of the country. This examine famous the quantity to which advertising and marketing is taken into consideration a critical in turning in the corporation’s company objectives. In addition, the subsequent hypothesis had been examined and verified in this project. Advertising is significant in the new product development and marketing process especially in NIPPON group of companies. This study involves responses of 91 respondents on “ADVERTISEMENT AN EFFECTIVE TOOL FOR PROMOTION OF NEW PRODUCTS”. The study further found that despite the important role of advertising in influencing customer purchase decision on NIPPON products, the over reliance on TV commercial advertising is not ultimate as other advertising media.It's miles consequently, encouraged that pressing steps need to be taken to asses media alternatives of consumers so as to adopting different powerful media approach for the company.