E-COMMERCE AND VALUE CHAIN MODEL |
Author(s): |
Tinku Joy |
Keywords: |
role of intermediaries, value pricing, logistics/purchasing, fulfillment, and value nets among others |
Abstract |
The value chain model, as originally demonstrated by Porter (1985), identifies nine strategically relevant activities that create value and reduce cost in a specific business. These nine value-creating activities consist of five primary activities and four support activities. Successful implementation of e-commerce in an organization should be based on a thorough understanding of the areas in the value chain where e-commerce can add value most. More importantly, to succeed in gaining competitive advantage, e-commerce is to be based on the overall corporate strategy |
Other Details |
Paper ID: IJSARTV Published in: Volume : 6, Issue : 3 Publication Date: 3/3/2020 |
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