Call For Paper

Volume 10 Issue 3

March 2024

Submit Paper Here
Download Paper Format
Copyright Form
NEWS & UPDATES
News for Authors:

We have started accepting articles by online means directly through website. Its our humble request to all the researchers to go and check the new method of article submission on below link: Submit Manuscript

Follow us on Social Media:

Dear Researchers, to get in touch with the recent developments in the technology and research and to gain free knowledge like , share and follow us on various social media. Facebook

title

A STUDY ON THE SCOPE AND FUNCTIONALITY OF INTERNET BANKING AND MOBILE BANKING AT SOUTH INDIAN BANK LTD.

Author(s):

Tinku Joy

Keywords:

e-banking, mobile wallets, customer satisfaction

Abstract

Cut throat competition and highly stressed profits have introduced the new marketing practices in the Indian Banking Sector and has also brought the customer satisfaction to the center of the focus. It has become very important for the banks to retain their existing customer base as well as to enlarge the same. As the number of banks is increasing, customer expectation of service quality is growing. Product differentiation is impossible in a competitive environment like the banking industry. Banks are delivering the same products. Thus, bank management tends to differentiate their firm from competitors through service quality only. Service quality is an imperative element impacting customers’ satisfaction level in the banking industry. The banks need to ensure that their Mobile and Internet Banking systems are well secured, reliable and user-friendly, and need to promote and familiarize their customers about the Mobile Banking and Internet Banking.

Other Details

Paper ID: IJSARTV
Published in: Volume : 6, Issue : 3
Publication Date: 3/3/2020

Article Preview




Download Article