A DATA DRIVEN APPROACH FOR FORECASTING CLICK THROUGH RATES

• Author(s):

  Ashutosh Chaturvedi | Prof. Pankaj Raghuwanshi

• Keywords:

  Click Through Rates (CTR), Ranged Data Structuring, Binary Partitioning, Wavelet Tree, Time Bidding, Support Vector Regression.

• Abstract:

  There Has Been A Metamorphosis In The Advertising Realm With The Conventional Techniques Such As Billboards, Print Media And Television Media Facing Extremely Large Competition From The Online Advertising Platform By Dint Of The Fact That A Multitude Of U

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Other Details

• Paper id:

  IJSARTV9I871270

• Published in:

  Volume: 9 Issue: 8 August 2023

• Publication Date:

  2023-08-10

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