The Influence Of Fintech Platforms On Retail Customers Financial Decisions With Special Reference To Hedge Finance, Kochi

• Author(s):

  Ms.Anupama.P | Dr.R.Suma

• Keywords:

  Fintech Platforms,Financial Decision Making, Digital Finance, Retail Customers.

• Abstract:

  The Study "The Influence Of FinTech Platforms On Retail Customers’ Financial Decisions" Examines The Impact Of FinTech On Consumer Behavior In Kochi, Focusing On Hedge Finance. It Uses Primary Data From Surveys And Secondary Sources To Identify Factors Driving FinTech Adoption, Including Ease Of Use, Trust, Accessibility, And Security. The Research Shows That Young, Educated, Salaried Individuals Mainly Use FinTech For Online Transactions And Budgeting. The Majority Of Respondents Reported Improved Financial Planning And A Decline In Reliance On Traditional Banks. The Study Concludes That Platforms Like Hedge Finance Help Customers Make More Informed And Secure Financial Decisions.

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Other Details

• Paper id:

  IJSARTV11I4103113

• Published in:

  Volume: 11 Issue: 4 April 2025

• Publication Date:

  2025-04-12

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