The Impact Of Brand Awareness On Investor Behavior: A Study On Hedge Equities

• Author(s):

  Ms. Ranju Sree P.R | Dr.Sreejamol K.S

• Keywords:

  Brand Awareness, Investor Behaviour, Trust And Credibility, Brand Recall And Loyalty, Investment Decision-making

• Abstract:

  Brand Awareness Plays A Pivotal Role In Influencing Investor Behaviour, Particularly In The Finance Sector Where Trust And Credibility Are Essential. In An Environment Flooded With Numerous Investment Avenues And Financial Service Providers, A Strong And Recognizable Brand Can Become A Significant Factor In Attracting And Retaining Investors. This Study Investigates The Impact Of Brand Awareness On Investor Behaviour, Focusing On Hedge Equities As A Case Study. It Aims To Explore How Factors Such As Brand Recall, Familiarity, And Perceived Trustworthiness Contribute To Investor Decision-making, Financial Commitment, And Long-term Loyalty. The Research Assesses The Extent To Which Branding Influences Investor Confidence And The Willingness To Engage With Financial Products And Services. It Also Examines How Brand Awareness Shapes Psychological Perceptions, Such As Risk Tolerance And Investment Preferences. By Analysing Investor Feedback And Market Trends, The Study Seeks To Understand Whether A Higher Level Of Brand Recognition Leads To A Stronger Emotional And Rational Association With The Company. Through A Combination Of Qualitative Insights And Quantitative Analysis, The Study Evaluates How Strategic Branding Initiatives Can Enhance The Overall Investor Experience. The Findings Underscore The Importance Of Building A Credible, Visible, And Consistent Brand Presence In Order To Foster Investor Trust, Improve Retention, And Strengthen Competitive Positioning In The Financial Services Industry. Ultimately, The Research Highlights That Brand Awareness Is Not Merely A Marketing Tool, But A Fundamental Driver Of Investor Behaviour, Playing A Crucial Role In Shaping Financial Decisions, Managing Risk Perception, And Contributing To Sustained Business Growth.

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Other Details

• Paper id:

  IJSARTV11I4103058

• Published in:

  Volume: 11 Issue: 4 April 2025

• Publication Date:

  2025-04-10

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