Optimizing Service Efficiency And Consumer Satisfaction: A Study On Krishnara Enterprises (authorized Franchise Of Eureka Forbes)

• Author(s):

  Susmitha.S | Dr. Ashokan.C

• Keywords:

  Customer Satisfaction, Service Efficiency, Consumer Loyalty, SERVQUAL, Krishnara Enterprises, Chi-Square Test, ANOVA, Customer Retention

• Abstract:

  This Paper Analyses The Relationship Between Service Efficiency And Consumer Satisfaction At Krishnara Enterprises, An Authorized Franchise Of Eureka Forbes, Operating In The Consumer Appliance Sector. The Research Aims To Identify Key Drivers Of Customer Satisfaction, Focusing Especially On Consumers Who Have Been Associated With The Company For Less Than A Year. Using A Mix Of Theoretical Insights And Empirical Data From Customer Surveys, The Study Explores Critical Service Gaps And Proposes Solutions For Improving Customer Retention And Overall Service Quality. Quantitative Tools Like SERVQUAL, Chi-Square, ANOVA, And Correlation Analysis Were Employed To Derive Insights And Validate Hypotheses.

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Other Details

• Paper id:

  IJSARTV11I4103059

• Published in:

  Volume: 11 Issue: 4 April 2025

• Publication Date:

  2025-04-10

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