MYSTERY SHOPPING AS A METHOD OF CUSTOMER SURVEY IN INDIA

• Author(s):

  Dr.G.Balamurugan | S.Mohan | H.Mohammed Azarudeen

• Keywords:

• Abstract:

  This Paper Specifies Proposition Of Mystery Shopping As A Complimentary Method Along With Customer Surveys. It Focuses On The Antecedent Of Mystery Shopping- Observational Methods. This Paper Addresses The Gap In The Existing Research On Mystery Shopping.

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Other Details

• Paper id:

  IJSARTV4I1027730

• Published in:

  Volume: 4 Issue: 10 October 2018

• Publication Date:

  2018-10-03

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