MARKETING INNOVATIONS - A DIFFERENT PARADIGM

• Author(s):

  S.N. Kanagarathinam | Tarak Mandal

• Keywords:

  Innovation Culture, Innovation Strategy, New Campaigns, New Models, New Products.

• Abstract:

  Firms Have Realized, How Valuable Is It To Be A First Mover, Fast Follower, Or Perhaps An Imitator. Today Innovation Has Become A Major Concern For Firms In Competing Markets. Innovation Can Be Adoption And Also Be In One Element. But Such Innovations Gi

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Other Details

• Paper id:

  IJSARTV3I1118066

• Published in:

  Volume: 3 Issue: 11 November 2017

• Publication Date:

  2017-11-24

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