GUERILLA MARKETING

• Author(s):

  Nayini Anand Kumar | Dr.V.Vishnu Vandana

• Keywords:

• Abstract:

  Guerrilla Marketing Is An Innovative Communication Strategy That Thrives On The Element Of Surprise. The Tactics Employed Often Present Particularly Eye-catching Creative Ideas As Advertisers Try To Communicate Their Messages Via Unconventional Marketing

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Other Details

• Paper id:

  IJSARTV6I336078

• Published in:

  Volume: 6 Issue: 3 March 2020

• Publication Date:

  2020-03-19

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