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Author(s):

NANDANA K | ASHOKAN C
Keywords:

Risk-return Trade-off, Beta, Sharpe Ratio, FMCG Sector, NSE, Treynor Ratio, Jensen’s Alpha, Volatility, Investment Goals.
Abstract:
The Project “Risk And Return Analysis Of Selected FMCG Companies Listed On NSE” Aims To Assess And Compare The Risk And Return Potential Of Various FMCG Stocks In India To Help Investors Identify Suitable Investment Opportunities. The Study Emphasizes The Risk-return Trade-off, A Key Concept In Finance Where Higher Returns Usually Involve Higher Risk. The Analysis Uses Tools Such As Beta, Standard Deviation, Sharpe Ratio, Treynor Ratio, And Jensen’s Alpha To Measure And Compare Risk-adjusted Returns Across Selected Companies. A Diversified Investment Strategy Is Advised, With Firms Like HUL And ITC Offering Strong Stability And Consistent Returns, While Stocks Like Dabur And Marico Present Higher Risk-reward Profiles. The Study Guides Investors In Making Informed Portfolio Decisions Based On Individual Risk Appetite. Ultimately, This Study Provides A Strategic Roadmap For Investors To Align Their Financial Goals With Balanced Risk-return Expectations, Especially Within The FMCG Sector.

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