CUSTOMER SEGMENTATION IN E-COMMERCE USING RFM ANALYSIS AND MACHINE LEARNING

• Author(s):

  Mohammad Uzair Chanda | Shreyas Shrotri | Swapnil Bangar

• Keywords:

  RFM, Customer Segmentation, E-commerce, K-means, Data Mining, CRM.

• Abstract:

  E-commerce Companies Need To Understand And Interpret Their Customer’s Data In All Perspective Detecting Correlation And Similarity Among Customer, Foreseeing Their Behavior Recommending Better Choices And Opportunities To Customer Becomes Very Important

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Other Details

• Paper id:

  IJSARTV6I336159

• Published in:

  Volume: 6 Issue: 3 March 2020

• Publication Date:

  2020-03-25

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