CUSTOMER SEGMENTATION ANALYSIS USING RFM MODEL AND K-MEAN CLUSTERING

• Author(s):

  S.Aruna | A.Karmehala

• Keywords:

  Segmentation, Marketing, RFM, Clustering, K-means,

• Abstract:

  Data Mining Applied To The Field Of Commercialization Allows, Among Other Aspects, To Discover Patterns Of Loyalty In Customer, In Today’s Business Environment Regardless Of What Type Of Industry We Are In Or What Kinds Of Products And Services That Is So

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Other Details

• Paper id:

  IJSARTV9I460421

• Published in:

  Volume: 9 Issue: 4 April 2023

• Publication Date:

  2023-04-12

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