Customer Retention Strategies For B2b Software Firms With Special Reference To Cydez Technologies, Kochi

• Author(s):

  Ms Durga C | Mr. Srinivas M B

• Keywords:

  Customer Retention, Customer Success, Churn Rate, Customer Engagement, Customer Relationship Management, Loyalty Programs, Customer Satisfaction, Saas, Personalized Support, Predictive Churn Model

• Abstract:

  This Project Investigates Customer Retention Strategies For B2B Software Firms, With A Special Focus On Cydez Technology. As Acquiring New Customers Becomes Increasingly Expensive And Time-consuming, Retaining Existing Clients Has Become A Top Priority. The Study Explores Critical Factors Influencing Retention, Including Onboarding Quality, Customer Success Effectiveness, Proactive Support, And Consistent Value Delivery. By Combining Customer Feedback, Competitive Benchmarking, And Analysis Of Key Metrics Like Customer Lifetime Value (CLV) And Churn Rates, The Research Evaluates Cydez Technology’s Strategy Against Industry Best Practices To Identify Strengths And Gaps. Findings Highlight That Successful B2B Software Firms Build Long-term Relationships Through Personalized Engagement, Regular Follow-ups, Tailored Solutions, Transparent Communication, And Flexible Pricing Models. Based On These Insights, The Project Recommends Refining Onboarding, Strengthening Customer Success Initiatives, Leveraging Data-driven Decision-making, And Introducing Loyalty Programs. These Strategies Aim To Boost Customer Satisfaction, Reduce Churn, And Drive Long-term Growth, Offering A Practical Roadmap For B2B Software Firms To Enhance Customer Retention And Maintain A Competitive Edge.

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Other Details

• Paper id:

  IJSARTV11I4103100

• Published in:

  Volume: 11 Issue: 4 April 2025

• Publication Date:

  2025-04-12

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