CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN THE INDIAN FINANCIAL INSTITUTIONS - A SELECT STUDY

• Author(s):

  Prof. VVS Sesha Mohan | P. Jeevan Pradeep

• Keywords:

  Banking Sector, Corporate Social Responsibility, Relationship Management

• Abstract:

  Most Of The Banks Use Corporate Social Responsibility (CSR) Practices As A Marketing Tool And Many Are Only Making Token Efforts Towards CSR In Tangential Ways Such As Donations To Charitable Trusts, NGOs, Sponsorship Of Events, Etc. Very Few Banks Have A

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Other Details

• Paper id:

  IJSARTV2I74642

• Published in:

  Volume: 2 Issue: 7 July 2016

• Publication Date:

  2016-07-12

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