CONSUMER BUYING BEHAVIOUR

• Author(s):

  A. Pappu Rajan | J. Michaeal Sammansu | S.Suresh

• Keywords:

  Consumer Behaviour, Buying Behaviour, Consumer Behaviour

• Abstract:

  In FMCG Sector There Has Been Severe Competition Between Multi-national Company, National And Local Players. Consumer Is The King Of Any Business. Understanding Consumer Needs And Wants Is Important And Foremost Task Of Any Marketers. Consumer Satisfactio

---

Other Details

• Paper id:

  IJSARTV7I750239

• Published in:

  Volume: 7 Issue: 7 July 2021

• Publication Date:

  2021-07-10

Download Article