CONSUMER AWARNESS ON ENVIRONMENTAL ISSUES AND ITS IMPACT ON PURCHASING BEHAVIOUR OF GREEN PRODUCTS.

• Author(s):

  Dr.M.Manivannan | K.Kalayarasi,

• Keywords:

  Environment Fortification, Green Product, Marketing Approach, Purchasing Performance

• Abstract:

  Consumers Are Becoming More Economically Conscious And Desirous Of Purchasing Background Friendly Products I.e. Green Products. The Present Study Is An Attempt To Investigate Consumer Perception And Purchase Intention Towards Green Products. The Data Has

---

Other Details

• Paper id:

  IJSARTV4I422618

• Published in:

  Volume: 4 Issue: 4 April 2018

• Publication Date:

  2018-04-12

Download Article