Consumer Attitude Towards Private Labels In Comparison To Domestic Brands

• Author(s):

  Mukesh V Agarwal | Dr D Y Patil Vidyapeeth

• Keywords:

  Private Marking, Private Labeling, Own Identification, Retailers, Marketing Tactics, Domestic Brands, Retail Industry, Organized Retail, Etc.

• Abstract:

  The Idea Of Private Marking / Labeling / Own Identification Is Not New Concept In India. The Beginning Of Own Identification Can Be Followed From The Past Days, Where Merchandise Of Privately Branded Goods Are Sold Alongside The National Brands. To Expand

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Other Details

• Paper id:

  IJSARTV3I1017588

• Published in:

  Volume: 3 Issue: 10 October 2017

• Publication Date:

  2017-10-11

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