BRAND PREFERENCE ON WOMEN COSMETICS WITH REFERENCE TO COIMBATORE CITY

• Author(s):

  Dr. B. Gunasekaran | P Abithaa

• Keywords:

  Women Cosmetics, Brand Preference, Price,Quality, Satisfaction Level, Marketing Strategies.

• Abstract:

  Brand Preference Can Be Considered An Indicator Of The Effectiveness Of The Company’s Marketing Strategies, Customer Loyalty, And Heterogeneity Of Consumer Choices. Preference, In Marketing Signifies Desirability Or Selection Of An Alternative. Brand Pref

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Other Details

• Paper id:

  IJSARTV10I795300

• Published in:

  Volume: 10 Issue: 7 July 2024

• Publication Date:

  2024-07-16

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