Brand Management

• Author(s):

  Deepa Ramshetti

• Keywords:

• Abstract:

  The Evolution Of Brand Management Has Led To A New Approach That Views Brands As Social Processes Involving Multiple Stakeholders. Where As Brand Equity Continues To Be One Of The Critical Areas For Marketing. The Brand Management Give Confidence And Enab

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Other Details

• Paper id:

  IJSARTV6I335952

• Published in:

  Volume: 6 Issue: 3 March 2020

• Publication Date:

  2020-03-09

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