BRAND LOYALTY AND CUSTOMER RETENTION IN THE INDIAN SMARTPHONE MARKET

• Author(s):

  Dr. A. Vini Infanta | M. Raghul | R. Aksetha

• Keywords:

  Brand Loyalty, Customer Retention, Smartphone Market, Post Purchase Experience, Product Satisfaction

• Abstract:

  In The Indian Smartphone Market, Brand Loyalty And Customer Retention Are Critical For Sustained Success. With Fierce Competition Among Numerous Brands, Understanding Factors Influencing Consumer Loyalty Is Essential. Moreover, The Impact Of Customer Serv

---

Other Details

• Paper id:

  IJSARTV10I795304

• Published in:

  Volume: 10 Issue: 7 July 2024

• Publication Date:

  2024-07-16

Download Article