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Author(s):

Ms. K A Sabeena | Ms. Suma R
Keywords:

Lead Generation, Lead Conversion, LinkedIn Marketing, Content Marketing, SEO, Digital Marketing, Referral Strategy.
Abstract:
This Study Explores The Effectiveness Of Lead Generation And Conversion Strategies At NGXP Technologies, A Digital Transformation Firm Based In Kochi, Kerala. In The Competitive B2B Technology Market, The Company Employs Various Channels Including Digital Marketing, Social Media Outreach, SEO, And CRM Tools To Attract And Convert Potential Clients. The Research Evaluates The Impact, Cost-effectiveness, And Performance Of These Strategies Through Data Collected From All 41 Employees Via Structured Questionnaires. Statistical Tools Such As Percentage Analysis, Chi-Square Test, And Weighted Average Method Were Used To Interpret The Data. Key Findings Reveal That LinkedIn Marketing And Content Marketing Are The Most Effective Lead Generation Channels, While Referrals And Partnerships Rank Lower In Performance. The Study Concludes With Strategic Recommendations To Optimize Marketing Investments And Improve Conversion Rates, Emphasizing The Importance Of Digital Strategies, Targeted Outreach, And CRM Optimization For Sustained Business Growth.

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