AN EMPIRICAL STUDY ON UTILISATION OF SOCIAL NETWORKING AS A MECHANISM TO ACHIEVE BRAND RESONANCE IN BANGALORE DISTRICT

• Author(s):

  Dr. H.S Adithya

• Keywords:

  Social Networking, Brand Resonance, Social Media, Marketing, Virality.

• Abstract:

  Brand Resonance Is The Psychological Bond And Engagement That A Customer Shares With A Brand And The Challenge Of Branding Is To Develop And Augment This Interface Between Brands And Customers Profitably Through Deployment Of State Of The Art Marketing Pr

---

Other Details

• Paper id:

  IJSARTV6I637789

• Published in:

  Volume: 6 Issue: 6 June 2020

• Publication Date:

  2020-06-04

Download Article