A SURVEY ON DATA MINING MODELS FOR CLICK-THROUGH- RATE PREDICTION

• Author(s):

  Ashutosh Chaturvedi | Prof. Priyanka Prajapati

• Keywords:

  Online Advertising, Click ThroughRates (CTR), Sponsored Search Advertising, Real Time Bidding, Supervised Learning.

• Abstract:

  During Online Advertising Is A Multi-billion Dollar Industry That Has Served As One Of The Great Success Stories For Machine Earning. Sponsored Search Advertising, Contextual Advertising, Display Advertising, And Real-time Bidding Auctions Have All Relied

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Other Details

• Paper id:

  IJSARTV9I565038

• Published in:

  Volume: 9 Issue: 5 May 2023

• Publication Date:

  2023-05-30

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