A Study On The Relationship Between Visual Merchandising And Customer Buying Decisions On Royal Hypermarket , Ottapalam

• Author(s):

  Ms. Ayishathul Thansiha P | Ms. Nimisha S

• Keywords:

  Visual Merchandising, Customer Buying Decisions, Retail Strategy, Consumer Behavior.

• Abstract:

  This Study Explores The Influence Of Visual Merchandising On Customer Buying Decisions At Royal Hyper Market. Visual Merchandising, Encompassing The Strategic Display Of Products, Lighting, Color Schemes, Signage, And Overall Store Layout, Plays A Critica

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Other Details

• Paper id:

  IJSARTV10I693172

• Published in:

  Volume: 10 Issue: 6 June 2024

• Publication Date:

  2024-06-05

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