A STUDY ON STRATEGY AND CHALLENGES IN GREEN MARKETING IN FMGC FIRM’S WITH SPECIAL REFERENCE TO THANJAVUR DISTRICT

• Author(s):

  Mrs. R.Varalakshmi | Dr. V. Suresh Kumar

• Keywords:

  Eco-friendly, Go-green, CSR, FMGC’s, Recycle.

• Abstract:

  Simply Saying Environmental Friendly Practices Taken In The Business Units Is Known As “Green Marketing”. In A Business Practice That Takes Into Account Protecting The Consumer By Means Of Promoting Preservation And Conservation Of The Natural Environment

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Other Details

• Paper id:

  IJSARTV4I321187

• Published in:

  Volume: 4 Issue: 3 March 2018

• Publication Date:

  2018-03-03

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