A Study On Reference Group Of Influence Affecting The Choosing The Education Institutions.

• Author(s):

  Dr.S. Renugadevi | Ganesan. R

• Keywords:

  Educational Institution Choice, Reference Groups, Influence Factors, Decision-making Process, Reputation.

• Abstract:

  This Research Explores The Significant Influence Of Reference Groups On The Decision-making Process Of Individuals When Selecting Educational Institutions. Reference Groups, Including Family, Friends, Peers, And Media, Play A Vital Role In Shaping Individ

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Other Details

• Paper id:

  IJSARTV9I972306

• Published in:

  Volume: 9 Issue: 9 September 2023

• Publication Date:

  2023-09-06

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