A STUDY ON PERCEPTION ON BUYING PRODUCTS THROUGH SOCIAL MEDIA AMONG COLLEGE STUDENTS IN COIMBATORE CITY

• Author(s):

  Ms. V. Naveena | Mr. R. Arunprakash

• Keywords:

  Social Media Adverts, Buying Behavior, Online Shopping.

• Abstract:

  Social Media Plays A Significant Role In The Lives Of Individuals, Particularly Among The Younger Generation. College Students, Engrossed In Platforms Like WhatsApp, Facebook, And Instagram, Find Their Major Decisions Influenced By These Apps. Companies R

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Other Details

• Paper id:

  IJSARTV10I384624

• Published in:

  Volume: 10 Issue: 3 March 2024

• Publication Date:

  2024-03-19

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