A STUDY ON MARKETING STRATEGIES AND CONSUMERS PERCEPTION OF SELECT GREEN PRODUCTS

• Author(s):

  Mr. Abdul Rahuman M | Dr. O.M Haja Mohideen

• Keywords:

  T-test, Green Business, Perception, Marketing, Influence

• Abstract:

  The Purpose Of This Paper Is To Provide An Insight On The Indian Consumer Dynamics On Green Products By Assessing The Factors Leading To Consumers’ Attitude Towards Green Products, And Its Effect On Their Purchase Intention. This Study Has Used A Structur

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Other Details

• Paper id:

  IJSARTV4I927709

• Published in:

  Volume: 4 Issue: 9 September 2018

• Publication Date:

  2018-09-28

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