A STUDY ON INDENTIFYING THE EFFECTIVE FACTORS IN IMPLEMENTATION CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IMPLEMENTATION ISSUES WITH SPECIAL REFERENCE TO INSURANCE INDUSTRY IN THANJAVUR

• Author(s):

  G.Balakrishnan | Dr.V.Nagajothi

• Keywords:

  Financial Services, Economy, CRM, Retail Investor. Insurance Industry.

• Abstract:

  This Paper Addresses The Implementation Of Customer Relationship Management (CRM) In Insurance Companies. Thus, We Reviewed Several Specialized Papers Addressing Thanjavur Regional For Customer Relationship Management. We Focus On Strategies Used In Sales

---

Other Details

• Paper id:

  IJSARTV3I615881

• Published in:

  Volume: 3 Issue: 6 June 2017

• Publication Date:

  2017-06-30

Download Article