A STUDY ON IMPACT OF BRAND LOGO IN INFLUENCING CONSUMER BUYING BEHAVIOUR

• Author(s):

  Anushri. P. R | Dr. D. Sharon

• Keywords:

  Brand Logo, Buying Behaviour, Purchase Decision.

• Abstract:

  Logos Are The Visual Ambassadors Of Brands, Serving As Powerful Symbols That Communicate A Company's Identity, Personality And Values. This Study Investigates The Impact Of Brand Logos On Consumer Buying Behaviour, Focusing On The Awareness, Familiarity A

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Other Details

• Paper id:

  IJSARTV10I388673

• Published in:

  Volume: 10 Issue: 3 March 2024

• Publication Date:

  2024-03-31

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