A STUDY ON EXTRACTING PATTERN RELATIONSHIP MODEL FOR CRM PROCESS IN SELECT PRIVATE AND PUBLIC SECTOR BANKS IN TRICHY: APPLICATION OF EXPLORATIVE FACTOR ANALYSIS

• Author(s):

  Dr.S.Suresh | Dr.A.Pappu Rajan | Dr. Michael Samanasu

• Keywords:

  CRM Practices, Scale Development And Pattern Relationship, Judgment Sampling, Explorative Factor Analysis, Discriminant Index.

• Abstract:

  The Banking Institution Is One Of The Most Unique And Innovative Sector Regarding The Economic Development Of India. This Study Has Been Conducted To Frame The Hypothesized Valid Construct Model Of CRM Practices In Banks. The Scale Construction Consists O

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Other Details

• Paper id:

  IJSARTV9I157166

• Published in:

  Volume: 9 Issue: 1 January 2023

• Publication Date:

  2023-01-31

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