A STUDY ON EFFECTIVENESS OF ADVERTISEMENTS ON ALLEN SOLLY APPARELS WITH SPECIAL REFERENCE TO COIMBATORE CITY

• Author(s):

  Dr. A. Helda Mary | Mohammed Lukhman NK

• Keywords:

  Allen Solly, Consumer, Satisfaction

• Abstract:

  Indian Consumers Were Known To Exhibit A Distinctively Higher Preference For Imported Goods And Foreign Brands. During This Study, Consumer Preferences Toward Apparel Brands Were Considered Based On Supporting Factors Like Name, Product Category, Preferen

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Other Details

• Paper id:

  IJSARTV8I654936

• Published in:

  Volume: 8 Issue: 6 June 2022

• Publication Date:

  2022-06-02

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