A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING SECTOR WITH SPECIAL REFERENCE TO THANJAVUR DISTRICT

• Author(s):

  Mrs. S.Anitha | Dr. V.Nagajothi | Dr.V.Sureshkumaar

• Keywords:

• Abstract:

  Customer Is The Main Point In The Development Of Successful Marketing Strategy. Marketing Strategies Is Both Influence And Are Influenced By Consumers’ Affect And Cognition, Behavior And Environment. In The Banking Field A Unique ‘Relationship’ Exists Bet

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Other Details

• Paper id:

  IJSARTV3I48845

• Published in:

  Volume: 3 Issue: 4 April 2017

• Publication Date:

  2017-04-07

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