A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IMPLEMENTATION AND DEVELOPMENT GENERAL INSURANCE INDUSTRY IN INDIA

• Author(s):

  Mr G.Balakrishnan | Dr. V.Nagajothi

• Keywords:

  1. CRM STRATEGIES 2. CUSTOMER PERCEPTION & TRUST 3.CUSTOMER CENTRIC

• Abstract:

  This Article Investigates The Effects And The Relative Importance Of The Perceived Customer Service Quality Dimensions On Insurance Industry Image, Customer Satisfaction, And Customer Loyalty .Liberalization Of The Financial Services Sector Has Led To Ins

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Other Details

• Paper id:

  IJSARTV3I1219400

• Published in:

  Volume: 3 Issue: 12 December 2017

• Publication Date:

  2017-12-29

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