A STUDY ON CONSUMER PREFERENCE FOR SUSTAINABLE MARKETING STRATEGIES OF NON-DURABLE CONSUMER PRODUCTS

• Author(s):

  Ashwin Danny. S. R | Dr. D. Sharon

• Keywords:

  Sustainable Marketing, Perception, Purchasing Behaviour, Non-durable Consumer Products. Social Responsibility

• Abstract:

  In This Ever-evolving Landscape Of Consumer Preferences In The Context Of Sustainable Marketing Strategies For Non-durable Consumer Products. With Growing Environmental Concerns And A Heightened Awareness Of Corporate Social Responsibility, Businesses Are

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Other Details

• Paper id:

  IJSARTV10I384615

• Published in:

  Volume: 10 Issue: 3 March 2024

• Publication Date:

  2024-03-19

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