A STUDY ON BRAND LOYALTY OF DESHABHIMANI PUBLICATIONS, THRISSUR

• Author(s):

  Ms. Amrutha MC | Ms. Nimisha.K

• Keywords:

  Brand Loyalty, Newspaper, Content Quality, Trustworthiness, Reader Engagement

• Abstract:

  Brand Loyalty In The Newspaper Industry Is A Pivotal Element That Ensures The Long-term Success And Sustainability Of Publications. This Study Explores The Factors That Contribute To Brand Loyalty Among Newspaper Readers, Emphasizing The Roles Of Content

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Other Details

• Paper id:

  IJSARTV10I592144

• Published in:

  Volume: 10 Issue: 5 May 2024

• Publication Date:

  2024-05-28

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