A STUDY ON BRAND IMAGE AND BRAND ATTITUDE IN BRAND EQUITY (SPECIAL REFERENCE OF FMCG PRODUCT)

• Author(s):

  J.Sasirekha

• Keywords:

• Abstract:

  Brand Equity Has Been Criticized By Some For An Alleged Lack Of Managerial Relevance. This Paper Reports A Study Which Operationalizes Brand Equity And Empirically Tests A Conceptual Model Adapted From The Work Of Aaker (1991) And Keller (1993) Considerin

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Other Details

• Paper id:

  IJSARTV3I412978

• Published in:

  Volume: 3 Issue: 4 April 2017

• Publication Date:

  2017-04-21

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