A STUDY ON ANALYSIS OF INDIGENOUS FMCG BRAND- PARLE-G

• Author(s):

  Yogita Rawat

• Keywords:

  Parle -G, FMCG

• Abstract:

  Bread And Biscuits Constitute The Largest Segment Of Consumer Food In India. Both Biscuits And Bread Are Items Of Mass Consumption In Our Country. Almost 2 Million Tons Of Biscuits Are Produced In India Each Year And Consumption Is Growing At 10-12 Per Ce

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Other Details

• Paper id:

  IJSARTV6I436313

• Published in:

  Volume: 6 Issue: 4 April 2020

• Publication Date:

  2020-04-10

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